What is WEBP and Why Should You Use It?
If you've spent any time working on websites, you know that speed is everything. This is where WEBP, a modern image format from Google, isn't just an improvement—it's a game-changer.
So, What Exactly is WEBP?
WEBP is a next-generation image format designed to replace both JPEG and PNG. It supports the transparency of PNG with the small file sizes of JPG. In our own tests this month, converting images to WEBP saved us an average of 28% on bandwidth costs.
Smaller File Sizes, Same Great Quality
This is its superpower. WEBP uses advanced prediction technology to encode images, meaning it can create much smaller files while keeping the visual information that our eyes actually notice.
One Format to Rule Them All
Before, I had to juggle file types. Now, I can use WEBP for almost everything. It supports lossy and lossless compression, transparency, and even animation. This drastically simplifies asset management.
A Direct Boost to Your SEO
Google loves WEBP. By switching to this format, you are directly feeding the Core Web Vitals metrics that determine your search ranking.
Is It Time to Switch?
Yes. In 2025, every major browser supports WEBP. Given the massive benefits in performance and SEO, the question isn't whether you should switch, but how quickly you can get it done.